Person in patterned tights sitting in red club light

How to party

Dress Code: Why It's Cool

Why the dress code is an invitation, not a rule — and how an outfit changes the night for you and everyone around you.

Blurred figure in deep red light

who do you want to attract?

The main questions are: who do I want to attract, and how can they read my image tonight? To have a nice outfit is one of the reasons to receive a compliment and also to return the same to someone in front of you.

Hands in red light, motion blurred

aligning with the party theme

Your self-expression could be an invitation to play exactly the game you want to play, and be a trigger point or fetish for someone who wants to play a complementary role.

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it sets up a playful mood

As much as you invest time to dress up, as much you feel yourself sexy. All this time preparing costumes and outfits gives you more celebration vibe — you are warming yourself up to have fun.

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the art of dressing up

It's art and a creative process as well: you are creating yourself in a new form and role. It gives you the opportunity to feel yourself differently than in casual clothes. You can try something very different to change your perception of yourself, and people can see you differently as well. Experiment with who you are — you can definitely afford to play with your style for one night.

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